Why is it that one product launch results in servers crashing and sales every 20 seconds while other product launches result in the product creator calling his mom and telling her that he had a bad day? Sounds silly but it happens.
I’ve watched product launches that crashed the servers within the first 5 minutes of the shopping cart opening because there were TOO many people trying to buy at one time. Rabid Buyers! They just couldn’t handle all the orders so the servers crashed. Heck, I was one of the people trying to but it!
Luckily, I will not be defeated and kept refreshing until it worked right before the servers crashed!
So here is the how and why behind why myself and THOUSANDS of other people had become manic and borderline obsessive when it came to buying a product.
The Secret Sauce To Rabid Buyers
Newsflash… most people don’t buy your product for your product. They may think they do but they really don’t. Thinking this is a novice mentality and if you currently think that then I’m going to bring you up to the next level.
Recall the last product that you bought. Maybe it was a course or a ticket to a live event. Why did you buy it? Dig deep on this. The answer is not as simple as I wanted to learn the information that they were promising.
It was more likely to be that you bought the ticket to a live event to feel that sense of beloningness or that you didn’t want to be left out.
There is an emotional response connected to buying.
If you want to create your own legion of rabid buyers then you have to be able to tap into their deeper emotions. Learn what triggers them and then figure out how to elicit it.
You may be reading this an think that triggering an emotional response is somehow manipulative. Let me ask you a question, if you knew that it was in the best interest of someone to have what you are selling then would you still consider it being manipulative?
Remember, that time that you had to convince or “Sell” your spouse on the need to put some antibiotic ointment on that cut or that they really should get that looked at by a physician? You did it because using the anti-biotic ointment was in their best interest.
If you don’t believe that the product or service that you are offering is in a person’s best interest then quite frankly, you shouldn’t be offering it to them in the first place.
I have actually said “no” to people who wanted to work with me in my primary program because it wouldn’t have been in their best interest even though they were BEGGING to work with me. I hope you are sitting down because the I did this before I had even enrolled my first person into my primary program!
Read it. Read your offer.
How does it make you feel? Does it compel you to take an action (this may not necessarily be to buy)? If it doesn’t even elicit an emotional response from you then don’t expect it to elicit an emotional response from a potential buyer.
When you get good at this you have to make sure that you do so with responsibility. It’s dishonest and disgraceful to purposely elicit an emotional response in someone just for the sake of making a buck. In fact, if you do so then don’t ever expect to get a return phone call from me.
I’ll leave you with a real but funny example to make things more clear… When a guy goes to buy tampons for his wife, he doesn’t do so because he actually wants “tampons” (this should be obvious), he does so because he either fears his wife or wants to avoid the repercussions if he comes home empty handed.
I know that was a silly example but you can see my point right? The majority of buying takes place on an emotional level. You have to tap into it if you want to crash servers and make a serious splash on launch day.
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Let’s Kick It Up A Notch,
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There Is Nothing On Earth Quite Like Watching Rabid Buyers Swarm