The Secret Tactics Used In The SEO Networker 3.0 Launch

by Duke Romkey on November 17, 2011 · 4 comments

The Secret Tactics Used In The SEO Networker 3.0 Launch

The SEO Networker 3.0 Launch provided beneficial data whether or not you bought the product or not. The43741bptbfo2gbp 300x300 The Secret Tactics Used In The SEO Networker 3.0 Launch important thing was in how they launched the product. There were numerous beneficial tidbits to learn from the SEO Networker 3.0 launch that can enhance your marketing efforts…

SEO Networker 3.0 Marketing Funnel

Notice that it wasn’t just Ray and Ferny promoting SEO Networker 3.0, they had several huge names in their respected circles also promoting them. This is the benefit of a JV and is a one thing to help keep in mind when you decide to do your own launch. In a JV you can combine lists with other marketers, making your distribution center infintely larger. Bigger distribution center = more exposure = far more sales. If you have 5,000 folks on your list and you knew a person that had 10,000 men and women on their list, would it be easier to 10,000 more people join your current list (which if you do paid marketing, might be very pricey) or just do a JV and give them an affiliate commission? Do a JV.

The SEO Networker 3.0 Fear Of Loss Campaign

Fear of loss is extremely effective as well, and the guys at SEO Networker 3.0 did it beautifully. They crashed their servers since they had bonuses that were limited to a specified number of buyers. They literally had men and women waiting and refreshing their webpage second after second attempting to ensure that when their link goes live at a specified time (also genius) they will be one of the first 10, 20, or 30 men and women to obtain the larger bonuses.

But wait, there’s a lot more… their product is only going to stay on the market for 5 days and those that purchase it have to sign a non-disclosure agreement saying that they will not share the secrets they learn inside it. The time sensitive component of the bonuses will prompt buyers to get off the fence AND if they do not purchase them now, they could lose out on the opportunity forever.

The non-disclosure form that SEO Networker 3.0 utilizes takes it one step further. They will not only lose out on the chance to buy it later but the non-disclosure implies that there is a super secret inside which is so powerful that they’re going to take each and every measure to protect it from leaking out into the public and possibly ruining the effectiveness of it.

SEO Networker 3.0 Up-sell With Forced Exposure

Okay maybe forced exposure isn’t 100% correct, you did have the chance to close the window but this was probably my favorite ninja trick that SEO Networker 3.0 used. The beauty was that they employed a timed purchase link that would appear after a particular amount of time into an auto play video and there was absolutely nothing else on the page for you to click on to go to the next page until the buy link appeared, so you literally had to sit through the majority in the video to see what they had to say. This once more goes back to more exposure = much more sales. Except this time the exposure wasn’t via distribution channels it was via individuals watching their videos since they did not know if they had completed the checkout process so they stayed to make sure their order went through and they got the bonuses that they waited so patiently for as they refreshed the screen. There is a whole lot more you can learn about from SEO Networker 3.0 besides say… SEO. I recommend you go through the launch funnel, study it, and look for some of the things I talked about. While you go through it, ask yourself, what are they saying or doing that is making me want to buy it? Go through it here.

Don’t feel bad if you didn’t catch all of these. Before MLSP, I didn’t recognize any of this. I would just watch product launches and go through their funnels and the only factor I would notice would be how much I wanted to purchase the product. When I got started the initial thing I realized was how much I didn’t know about various kinds of marketing tactics used today. Now, I’m able to break down, identify, and study various launches and funnels and gain valuable information out of them that is sometimes worth more than the product.The best part is that I can confidently say I know more now than 85% of the network marketers out there. Thanks to MLSP.

 

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  • http://www.JoeSandyMLMSuccess.com Joe Sandy

    Duke, you are so right about this. Being involved with MLSP has also helped me enormously to see what is happening in the launch world in relationship to the amount of marketing behind the effort. It’s much better to be able to watch these things take off with an open mind so you get through the hype and make an informed decision as to whether or not it’s going to be good for you in the end. I also thank MLSP for that insight as well. Great post.

  • http://www.TerryPetrovick.com Terry Petrovick

    Learning the secrets of products launches is key for this type of promotion. These guys are masters for sure. Terry

  • http://www.valheisey.com Val Heisey

    Agree with all points – last week it was Ryan Angelo’s Alpha Influence. It was only open for 3 days, and then it closed until probably sometime next year for more money. I bought it, and I am very happy with my purchase. Another product I bought based on limited time hype, was a complete disappointment. I am wiser for it though.
    Val Heisey recently posted..The color of your brand in network marketingMy Profile

  • http://prestonschumacher.com/298/5-blog-writing-factors-for-content-marketers/ Preston Schumacher

    I actually watch just about every major info product launch just so I can analyze what they are doing and what trends they are following. I agree there is sometimes more value in following an experts marketing process rather than purchasing the product itself. That being said, I constantly buy info in my niche to stay ahead of the game and be able to teach my followers the same.
    Preston Schumacher recently posted..5 Blog Writing Factors for Content MarketersMy Profile

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